What is it?

This screen shows how this website ranks for specific keywords in search engines. For example, is your website 1st in Google for its own name?

Search rankings

Why it matters

High ranking in search engines for appropriate keywords will almost always result in more high-quality visitors.

If you can achieve high rankings they are exceedingly cost-effective. Advertising has costs in proportion to the audience you receive – but organic search rankings are free at any scale. They’re also exclusive, in that your high ranking denies a competitor the same ranking.

At an absolute minimum, you should rank highly (ideally 1st) for your own name, or even people who know you will struggle to find you. Nearly all organizations should measure and aim to improve their ranking for a range of appropriate keywords.

Setting your keywords and search engines

To use this test you must specify what keywords and what search engines you want to track. You will be asked to do this when adding a website, or when viewing this test, if you haven’t already. You can change your existing settings under Settings > Search ranking settings.

If you’re unsure what keywords to use, see how to choose keywords.

Understanding results

The latest ranking for each keyword in each search engine is shown in a graph over time:

The rank is shown descending on the left, so a higher position on this graph is better. Unranked keywords are not included on this graph.

The full list of rankings, including unranked keywords, is shown as a table:

The Title column shows what text appears in Google for the search result. This is nearly always the same as the page title for the highest ranking page, which you may want to optimize to be as clickable as possible.