Wherever possible, Insites will benchmark a website against others that you specify. These websites are called competitors.
For this to work, you must tell Insites what competitors you want to compare with. You will be asked to do this when adding a website, but you can change your existing settings under Settings > Website settings > Competitors. Enter a list of web addresses, one on each line. You will need to retest the website for your changes to take effect.
Tests which use competitors include:
As part of our roadmap we expect many other tests to include competitor analysis over time.